Revisiting young customers bank selection and loyalty decisions in Ghana
By Hadi Ibrahim, Ibn Kailan Abdul-Hamid & Muhammed Abdulai
| Year of publication: |
2021
|
|---|---|
| Authors: | Ibrahim, Hadi ; Abdul-Hamid, Ibn Kailan ; Abdulai, Muhammed |
| Published in: |
Athens journal of business & economics : AJBE. - Athens : Business & Law Research Division and the Economics Research Unit of ATINER, ISSN 2241-794X, ZDB-ID 2851008-2. - Vol. 7.2021, 2, p. 203-226
|
| Subject: | bank | customers | Ghana | loyalty | selection | Konsumentenverhalten | Consumer behaviour | Bank | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.30958/ajbe.7-2-5 [DOI] hdl:11159/6577 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012704050