The role of customer trust, service quality and value dimensions in determining satisfaction and loyalty : an empirical study of mobile telecommunication industry in Pakistan
Alternative title: | Uloga potrošačeva povjerenja, kvalitete usluge i dimenzija vrijednosti pri određivanju zadovoljstva i lojalnosti: empirijsko istraživanje mobilne telekomunikacijske industrije u Pakistanu |
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Year of publication: |
2018
|
Authors: | Aslam, Wajeeha ; Arif, Imtiaz ; Farhat, Kashif ; Khursheed, Marium |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 30.2018, 2, p. 177-194
|
Subject: | customer satisfaction | customer loyalty | trust | service quality | perceived value | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Pakistan | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in kroatischer Sprache |
Other identifiers: | 10.22598/mt/2018.30.2.177 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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