Role of B2B reliance and brand image in reducing risk perceptions : a serial mediation model
Year of publication: |
2023
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Authors: | Kittur, Prathamesh ; Chatterjee, Swagato |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 4, p. 1068-1098
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Subject: | Brand image | Financial risk | Performance risk | Reliance | Time risk | Markenimage | Risiko | Risk | Risikomanagement | Risk management | Öffentliche Ausgaben | Public expenditure | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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