Sales forecasting management : a demand management approach
John T. Mentzer, Mark A. Moon
| Year of publication: |
c2005 ; 2nd ed (Online-Ausg.)
|
|---|---|
| Authors: | Mentzer, John T. |
| Other Persons: | Moon, Mark A. (contributor) |
| Publisher: |
Thousand Oaks, Calif : SAGE |
| Subject: | Marktforschung | Market research | Absatz | Sales | Prognoseverfahren | Forecasting model | Marktgröße | Market size | Marketingmanagement | Absatzprognose |
Online Resource
| Extent: | Online Ressource (xv, 347 p.) ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Description based on print version record Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting |
| ISBN: | 978-1-4522-0444-4 ; 978-1-4522-0444-4 ; 978-1-4129-0571-8 ; 978-1-4129-0571-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013208142