Scarcity as a desirable attribute of luxury fashion brands in millennial marketing
Alternative title: | Nestašica kao poželjna karakteristika luksuznih marki u marketingu usmjerenom milenijalcima |
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Year of publication: |
2019
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Authors: | Ballina, Javier F. de la ; Ballina, Isabel de la |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 31.2019, 2, p. 153-170
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Subject: | marketing | scarcity | luxury | millennials | experimental design | Luxusgüter | Luxury goods | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Experiment | Altersgruppe | Age group | Markenimage | Brand image | Markenführung | Brand management | Marketing | Junge Erwachsene | Young adults |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in kroatischer Sprache |
Other identifiers: | 10.22598/mt/2019.31.2.153 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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