Searching online and buying offline : understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention
Year of publication: |
2021
|
---|---|
Authors: | Eugene Cheng-xi Aw ; Norazlyn Kamal Basha ; Ng, Siew Imm ; Ho, Jo Ann |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-12
|
Subject: | Webrooming | Consumer traits | Shopping channel | Product category | Cross-channel shopping behavior | Smart shopping perception | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Einzelhandel | Retail trade |
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