Self-concept and brand loyalty : insights from major life events and coping mechanisms
Year of publication: |
2024
|
---|---|
Authors: | Toteva, Irina T. ; Savas-Hall, Selen ; Hall, Justin R. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 31.2024, 1, p. 79-93
|
Subject: | Brand loyalty | Major life events | Negative self | Positive self | Self-concept | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markentreue | Markenimage | Brand image | Markenartikel | Brand |
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