Self-identity and social identity as drivers of consumers’ purchase intention towards luxury fashion goods and willingness to pay premium price
Year of publication: |
2018
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Authors: | Suha Fouad Salem ; Salem, Sharif Omar |
Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 23.2018, 2, p. 161-184
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Subject: | luxury fashion | self-identity | social identity | price premium | theory of planned behaviour | Mode | Fashion | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Verbrauchereinstellung | Consumer attitudes | Preismanagement | Pricing strategy | Markenimage | Brand image |
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