Self-persuasion as marketing technique the role of consumers’ involvement
Year of publication: |
2017
|
---|---|
Authors: | Bernritter, Stefan F. ; Ooijen, Iris van ; Müller, Barbara C. N. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 5/6, p. 1075-1090
|
Subject: | Consumer behaviour | Involvement | Generosity | Tipping | Indirect persuasion | Self-persuasion | Konsumentenverhalten |
-
Lynn, Michael, (2015)
-
Restaurant tipping in a field experiment : how do customers tip when they receive too much change?
Azar, Ofer H., (2015)
-
Seiter, John S., (2016)
- More ...
-
Ketelaar, Paul E., (2017)
-
Segijn, Claire M., (2022)
-
Ooijen, Iris van, (2019)
- More ...