Self-regulation of consumer decision making and behavior : the role of implementation intentions
Year of publication: |
2009
|
---|---|
Authors: | Gollwitzer, Peter M. ; Sheeran, Paschal |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 4, p. 593-607
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Persönlichkeitspsychologie | Personality psychology |
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