Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
Year of publication: |
February 2018
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Authors: | Yu, Shubin ; Hudders, Liselot ; Cauberghe, Verolien |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 19.2018, 1, p. 16-35
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Subject: | Luxury products | E-commerce | Quality label | Uncertainty avoidance | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Online-Handel | Online retailing | Produktqualität | Product quality | Markenimage | Brand image | Electronic Commerce |
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