Sense of virtual community and perceived critical mass in online group buying
Year of publication: |
2014
|
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Authors: | Lim, Weng Marc |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 3, p. 268-283
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Subject: | social influences | sense of virtual community | perceived critical mass | online group buying | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
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