Service quality, service convenience, price and fairness, customer loyalty, and the mediating role of customer satisfaction
Year of publication: |
2015
|
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Authors: | Kaura, Vinita ; Prasad, Ch. S. Durga ; Sharma, Sourabh |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 4, p. 404-422
|
Subject: | Consumer behaviour | Customer loyalty | Banks | Service quality | Price | Service convenience | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy |
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