Services marketing and medical tourism : the impact on private health services in Bangkok
Year of publication: |
2020
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Authors: | James, Paul |
Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 12.2020, 1, p. 37-56
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Subject: | Service Marketing | Medical Tourism | Private Hospitals | Bangkok | Gesundheitstourismus | Health tourism | Krankenhaus | Hospital | Dienstleistungsmarketing | Services marketing | Gesundheitswesen | Health care system | Dienstleistungsqualität | Service quality | Privater Haushalt | Household | Thailand | Gesundheitsversorgung | Health care | Privatisierung | Privatization | Internationaler Tourismus | International tourism |
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