Should firms encourage salespeople to promote house brands in customer interaction? : an empirical investigation of financial outcomes and customer response
Year of publication: |
2012
|
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Authors: | Kraus, Florian ; Rajab, Thomas ; Wieseke, Jan |
Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 64.2012, 4, p. 331-363
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Subject: | Handelsmarke | Store brand | Verkaufsförderung | Sales promotion | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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