Brand as one form of intellectual property rights play a very important for smooth operation and increased trade in goods and services for the development of global economy. Besides the brand also plays an important role in preventing unhealthy business competition in terms of protecting the interests of producers, traders and consumers. So the importance of the role of brands in the market life of a brand is often used as a very salable commodity to be traded to bring the practice of forgery and impersonation unhealthy, based on bad faith that will ultimately affect losses for producers, traders and consumers themselves.The occurrence of a dispute over the well known trademarks by way of imitation or plagiarism to the brand, both of which are registered brands or brands that have not been registered. The dispute over the brand that has been registered due to errors by the Directorate General of Intellectual Property Rights, where the DG is not IPR or less rigorous in processing the petition filed by a party brand that others, when the trademark was registered by the previous. The purpose of impersonation, falsification or plagiarism is a famous brand by leveraging the fame, the good name of quality assurance concerning the nature, manufacturing process privilege, the usefulness or the amount of goods produced in another. As for the motive and the reason is to gain quick profits, do not want to bear the loss in terms of making a new brand into famous, because in addition to advertising and promotion costs are very large also takes a long time process to be famous, nor do they have to pay the costs of research and development.Understanding the standard of well-known brands up to now cannot be defined clearly so that violations of well-known brand that occurred in Indonesia are still common. From the above explanation, there are three things that underlie this thesis, namely what is the scope of the qualifications of the famous brand, what are the factors that lead to well-known trademark dispute, and the efforts of law alone to protect famous trademarks and the way the settlement of the well-known trademark dispute.In UUM No.15/2001 contained changes from the previous UUM, among others contains provisions regarding the settlement of disputes outside the courts, through points or through the Alternative Dispute Resolution Arbitration Path. Methods of research conducted to examine and answer the above problems is to use a method that is descriptive analytical research, while the method of approach to research carried out using a normative juridical approach through library research including sources of primary law, secondary and tertiary. Then these data are analyzed with qualitative methods that can be drawn conclusions are deductiveinductive.Based on research to provide maximum protection for the brand, particularly well-known brand is suggested that in UUM No.15/2001 include detailed criteria of well-known brand as a benchmark to determine which ones may be cited as the wellknown brands as well as facilitate the implementation of all procedures of the famous brands. In addition to the brand holders are advised to register a trademark so that legal protection would be given more leverage and to avoid the occurrence of imitation or plagiarism by others. It is expected the World Trade Organization (WTO) to provide special rooms given the authority to certify the application of branding to the determination of the brand into a well-known trademark or not is not only based on court decisions alone. Increasing the role of optimal legal apparatus and deepen professional in about a famous brand and to be more assertive and more willing to give severe sanctions against those who commit fraud in order to provide a deterrent effect. And the Directorate General of IPR officials in order to further improve the quality of the brand inspection system in order to minimize or avoid the violation of the right brand that result in the emergence of a dispute over the well-known trademarks.