Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
Year of publication: |
2015
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Authors: | Ng, Sharon ; Kim, Hakkyun ; Rao, Akshay R. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 1, p. 89-100
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Subject: | Brand-switching | Regret | Action-inaction | Culture | Group decision-making | Multinational marketing strategies | Gruppenentscheidung | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Marketingmanagement | Marketing management |
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