Situation segmentation in the international marketplace : the Japanese snack market
Year of publication: |
2008
|
---|---|
Authors: | Gehrt, Kenneth C. ; Shim, Soyeon |
Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 118-132
|
Subject: | Japan | Marktsegmentierung | Market segmentation |
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