Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Year of publication: |
2021
|
---|---|
Authors: | Yoon, Sukki ; Bang, Hye Jin ; Choi, Dongwon ; Kim, Kacy K. |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 2, p. 225-245
|
Subject: | advertising | Construal level theory | consumer behavior | information processing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects |
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