Small store design and marketing effects : experiential developments in SME fashion pop-up store strategies
Year of publication: |
2016
|
---|---|
Authors: | Alexander, Bethan ; Bain, Jessie Kaitlin |
Published in: |
Multi-channel marketing, branding and retail design : new challenges and opportunities. - Bingley : Emerald, ISBN 1-78635-456-X. - 2016, p. 163-192
|
Subject: | Textilhandel | Textile distribution | KMU | SME | Nutzungsdauer | Useful life | Event-Marketing | Event marketing | Strategisches Management | Strategic management | Kanada | Canada |
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