Smart business, social business : a playbook for social media in your organization
Michael Brito
| Year of publication: |
c 2012
|
|---|---|
| Authors: | Brito, Michael |
| Publisher: |
Indianapolis, Ind. : Que London : Pearson Education [distributor] |
| Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing | Return on Investment | Return on investment | Unternehmenskultur | Corporate culture |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 248 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes index. - Human capital, evolved -- Surveying the technology supermarket -- Establishing a governance model -- Embracing the social consumer -- In response to the social customer: social CRM -- Establishment of a measurement philosophy -- How to choose the right vendors, agencies, and technology partners -- Marketing investments in social media -- Creating a comprehensive social media strategic plan -- The rise of customer advocacy -- Ethical bribe: relevant content matters -- Showcasing two examples of a social business: EMC and Intel Human capital, evolved -- Surveying the technology supermarket -- Establishing a governance model -- Embracing the social consumer -- In response to the social customer: social CRM -- Establishment of a measurement philosophy -- How to choose the right vendors, agencies, and technology partners -- Marketing investments in social media -- Creating a comprehensive social media strategic plan -- The rise of customer advocacy -- Ethical bribe: relevant content matters -- Showcasing two examples of a social business: EMC and Intel. |
| ISBN: | 0-7897-4799-5 ; 978-0-7897-4799-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009239961