Smart transformative services to defuse crises? : the meaning of trust for the usage of digital contact tracing apps
Year of publication: |
2023
|
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Authors: | Heimann, Kira Marie ; Bilstein, Nicola ; Haurand, Michelle D. |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 45.2023, 1, p. 48-65
|
Subject: | Digital contact tracing apps | Smart transformative services | Transformative consumer research | Trust dimensions | Value creation | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Vertrauen | Confidence | Betriebliche Wertschöpfung | Mobile Anwendung | Mobile application |
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