SME retailing in the UK
Year of publication: |
2011
|
---|---|
Authors: | Omar, Ogenyi ; Fraser, Peter |
Published in: |
Entrepreneurship marketing : principles and practice of SME marketing. - London : Routledge, ISBN 978-0-415-57375-7. - 2011, p. 211-229
|
Subject: | KMU | SME | Einzelhandel | Retail trade | Wettbewerbsvorteil | Competitive advantage | Klassifikation | Classification | Großbritannien | United Kingdom |
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