SMS advertising in India : is TAM a robust model for explaining intention?
Year of publication: |
2012
|
---|---|
Authors: | Bamoriya, Hemant ; Singh, Rajendra |
Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilnius Univ. Publ. House, ISSN 2029-4581, ZDB-ID 2628550-2. - Vol. 3.2012, 1, p. 89-101
|
Subject: | Mobile Business | Mobile business | Mobile Marketing | Mobile marketing | Mobiltelefon | Mobile phone | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Indien | India |
-
SMS advertising in India : is TAM a robust model for explaining intention?
Bamoriya, Hemant, (2012)
-
SMS Advertising in India : Is TAM a Robust Model for Explaining Intention?
Bamoriya, Hemant, (2013)
-
Al Khasawneh, Mohammad Hamdi, (2018)
- More ...
-
SMS Advertising in India: Is TAM a Robust Model for Explaining Intention?
Bamoriya, Hemant, (2012)
-
SMS advertising in India : is TAM a robust model for explaining intention?
Bamoriya, Hemant, (2012)
-
QR Codes in Print Advertising : Elucidating Indian Vogue Using Content Analysis
Singh, Rajendra, (2013)
- More ...