SMS marketing : an emergent trend within SMEs
Year of publication: |
2014
|
---|---|
Authors: | Takhar-Lail, Amandeep ; Chitakunye, Pepukayi ; Fields, Ziska |
Published in: |
Marketing in the cyber era : strategies and emerging trends. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4864-3. - 2014, p. 37-66
|
Subject: | Mobile Marketing | Mobile marketing | KMU-Marketing | SME marketing | Erfolgsfaktor | Success factor | Schwellenländer | Emerging economies | Südafrika | South Africa |
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