Snakes and ladders in servitization : using a game to capture inhibitors and enablers of transformation
Year of publication: |
November-December 2018
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Authors: | Andrews, Daniel ; Dmitrijeva, Jekaterina ; Bigdeli, Ali Ziaee ; Baines, Tim |
Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 61.2018, 6, p. 37-46
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Subject: | Servitization | Service transformation | Gamification | Advanced services | Industrie | Manufacturing industries | USA | United States | Unternehmensdienstleistung | Business services | Leistungsbündel | Bundling strategy | Geschäftsmodell | Business model |
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