Social influence and contextual utilization of customer relationship management technology in an international field sales organization
Year of publication: |
2014
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Authors: | Baker, David S. |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 13.2014, 4, p. 263-285
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Subject: | culture | customer relationship management | international | marketing | normative | sales | sales force automation | social influence | technology acceptance | technology utilization | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Informationstechnik | Information technology | IT-gestütztes Marketing | Computer-assisted marketing |
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