Social – local – mobile : the future of location-based services
Gerrit Heinemann; Christian Gaiser
| Alternative title: | SoLoMo - Always-on im Handel <engl.> |
|---|---|
| Year of publication: |
2015
|
| Authors: | Heinemann, Gerrit ; Gaiser, Christian |
| Publisher: |
Berlin : Springer |
| Subject: | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Navigationssystem | Navigation system | Mobile Anwendung | Mobile application | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Mobile Telekommunikation | Electronic Commerce | Standortbezogener Dienst | Verbraucherverhalten | World Wide Web 2.0 | Social Media |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 206 S. Ill., graph. Darst. 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturverz. S. 187 - 201 |
| ISBN: | 3-662-43963-8 ; 978-3-662-43963-0 ; 978-3-662-43964-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010441685