Social media communication and company value : the moderating role of industry competitiveness
Year of publication: |
2023
|
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Authors: | Golmohammadi, Alireza ; Gauri, Dinesh Kumar ; Mirahmad, Hooman |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 26.2023, 1, p. 120-135
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Subject: | company value | industry competitiveness | social media communication | Social Web | Social web | Internationaler Wettbewerb | International competition | Kommunikation | Communication | Online-Marketing | Internet marketing |
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