Social media impact of tourism managers : a decision tree approach in happiness, social marketing and sustainability
Year of publication: |
2023
|
---|---|
Authors: | Galiano-Coronil, Araceli ; Blanco-Moreno, Sofía ; Bayardo Tobar-Pesántez, Luis ; Gutiérrez-Montoya, Guillermo Antonio |
Published in: |
The journal of management development. - Bradford : Emerald, ISSN 1758-7492, ZDB-ID 2020272-6. - Vol. 42.2023, 6, p. 436-457
|
Subject: | CHAID | Happiness | Social marketing | Sustainable tourism | Tourism destination | Twitter | Social Web | Social web | Social Marketing | Tourismus | Tourism | Zufriedenheit | Satisfaction | Tourismusmarketing | Tourism marketing | Ökotourismus | Ecotourism | Tourismuswirtschaft | Tourism industry | Nachhaltigkeit | Sustainability | Nachhaltige Entwicklung | Sustainable development | Online-Marketing | Internet marketing |
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