Social Media Marketing : Game Theory and the Emergence of Collaboration

by Eric Anderson

Surviving the Customer -- Zero-Sum Games in Traditional Marketing -- The Prisoner’s Dilemma and the Emergence of Cooperation -- Consumer Revolt and the Rising Cost of Defection -- Sustaining Marketer-Consumer Cooperation through Coordination Games -- Crowdsourcing and Schelling’s Theory of Self-Command -- Content Popularity and Spence’s Theory of Costly Signaling -- Kapferer’s Prism and the Shifting Ground of Brand Identity -- Maxwell’s Demon and the Dwindling Supply of Consumer Attention

MoreLess

Year of publication:	2010
Authors:	Anderson, Eric
Publisher:	Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg
Subject:	Online-Marketing \| Internet marketing \| Web 2.0-Technologien \| Web 2.0 technologies \| Beziehungsmarketing \| Relationship marketing \| Spieltheorie \| Game theory \| Theorie \| Theory \| World Wide Web 2.0 \| Soziales Netzwerk \| Soziale Software \| Verbraucherverhalten
Description of contents:	Table of Contents [external.dandelon.com]

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	Online-Ressource (X, 188p. 4 illus, digital)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (p. [181]-188) Social Media Marketing; Preface; Contents; Chapter 1: Surviving the Customer; Chapter 2: Zero-Sum Games in Traditional Marketing; Chapter 3: The Prisoner's Dilemma and the Emergence of Cooperation; Chapter 4: Consumer Revolt and the Rising Cost of Defection; Chapter 5: Sustaining Marketer-Consumer Cooperation through Coordination Games; Chapter 6: Crowdsourcing and Schelling's Theory of Self-Command; Chapter 7: Content Popularity and Spence's Theory of Costly Signaling; Chapter 8: Kapferer's Prism and the Shifting Ground of Brand Identity Chapter 9: Maxwell's Demon and the Dwindling Supply of Consumer AttentionBibliography
ISBN:	978-3-642-13299-5 ; 978-3-642-13298-8
Other identifiers:	10.1007/978-3-642-13299-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013522812