Social media marketing : strategies for engaging in Facebook, Twitter & other social media
Liana "Li" Evans
| Year of publication: |
2010
|
|---|---|
| Authors: | Evans, Liana |
| Publisher: |
Indianapolis, Ind. : Que Publ. London : Pearson Education [distributor] |
| Subject: | Marketingmanagement | Marketing management | Social Web | Social web | Online-Marketing | Internet marketing | Unternehmen | Marketingstrategie | Soziale Software | Erfolgsfaktor |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 342 S. Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Erscheint: 01. April 2010 |
| ISBN: | 978-0-7897-4284-1 ; 0-7897-4284-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003918338