Socialnomics : how social media transforms the way we live and do business
Erik Qualman
| Year of publication: |
c 2009
|
|---|---|
| Authors: | Qualman, Erik |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies | USA | United States | Soziales Netzwerk | Unternehmen | Soziale Software | Online-Werbung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIX, 265 S. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes index Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary. 0908 |
| ISBN: | 978-0-470-47723-6 ; 0-470-47723-7 |
| Classification: | Betriebliche Information und Kommunikation ; Philosophie und Theorie der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003815715