Socio-economic determinants of support and brand value perception : a survey of microfranchisees
Year of publication: |
2020
|
---|---|
Authors: | Santiago, Mariângela Carli ; Lanfranchi, Andrea Giovani ; Melo, Pedro Lucas De Resende ; Carneiro-da-Cunha, Julio Araujo ; Telles, Renato |
Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 35.2020, 3, p. 269-288
|
Subject: | franchise chain | strategy | microentrepreneurship | socio-economic class | microfranchise | Franchising | USA | United States | KMU | SME | Mikrofinanzierung | Microfinance |
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