Some elements of specificity of the marketing in the healthcare field
Year of publication: |
2020
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Authors: | Ţimiraş, Laura Cătălina |
Published in: |
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau". - Bacau : [Verlag nicht ermittelbar], ISSN 2344-1321, ZDB-ID 2733245-7. - Vol. 31.2020, p. 79-87
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Subject: | healthcare marketing | medical products | customer value | purchase motivation | price | communication | distribution | Gesundheitswesen | Health care system | Kundenwert | Customer value | Gesundheitskosten | Health care costs |
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