Speak their language : designing effective messages to improve employees' information security decision making
Year of publication: |
2019
|
---|---|
Authors: | Johnston, Allen C. ; Warkentin, Merrill ; Dennis, Alan ; Siponen, Mikko |
Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 50.2019, 2, p. 245-284
|
Subject: | Fear Appeal Theory | Information Security | Persuasive Message Strategy | Rhetoric | Rhetorical Theory | Datensicherheit | Data security | Rhetorik | Werbewirkung | Advertising effects | Sprache | Language | Entscheidung | Decision | Kommunikation | Communication |
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