Special issue: creating "flipping-the-classroom" cases in training in sensemaking and decision-making in marketing
guest editors: Po-Ju Chen, T.C. Huan, Linda Coleman and Carol M. Megehee
| Alternative title: | Creating "flipping-the-classroom" cases in training in sensemaking and decision-making in marketing |
|---|---|
| Year of publication: |
[2016]
|
| Other Persons: | Chen, Po-Ju (ed.) ; Huan, T. C. (ed.) ; Coleman, Linda (ed.) ; Megehee, Carol M. (ed.) |
| Publisher: |
Abington, Oxon : Routledge |
| Subject: | Entscheidung | Decision | USA | United States | Sensemaking-Ansatz | Sensemaking approach |
| Extent: | Seite 301-347 Illustrationen |
|---|---|
| Series: | Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. vol. 26, no. 4 (September 2016) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 12 Beiträge Zusammenfassungen der Beiträge chinesisch |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011635594