Special issue: International competitiveness
ed.: G. Tomas M. Hult
| Alternative title: | International competitiveness |
|---|---|
| Year of publication: |
2012
|
| Other Persons: | Hult, G. Tomas M. (contributor) |
| Publisher: |
New York : Springer Science + Business Media LLC |
| Subject: | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | KMU | SME | Internationaler Wettbewerb | International competition |
| Extent: | S. 195 - 386 graph. Darst. |
|---|---|
| Series: | Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012,2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 10 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009524902