Special issue: Marketing Legends
guest ed.: Naresh K. Malhotra
| Alternative title: | Marketing Legends |
|---|---|
| Year of publication: |
2011
|
| Other Persons: | Malhotra, Naresh K. (contributor) |
| Publisher: |
Bingley [u.a.] : Emerald |
| Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | Ökonomen | Economists | Theorie | Theory |
| Extent: | XIX, 343 S. graph. Darst. |
|---|---|
| Series: | Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 8.2011 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 9 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270407