Special issue on marketing & innovation
guest eds.: Gui Liberali ...
| Alternative title: | Marketing & innovation |
|---|---|
| Year of publication: |
2015
|
| Other Persons: | Liberali, Gui (contributor) |
| Publisher: |
Amsterdam [u.a.] : Elsevier |
| Subject: | Innovation | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Theorie | Theory |
| Extent: | S. 235 - 331 graph. Darst. |
|---|---|
| Series: | International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.20153 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 8 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398570