Special issue: Strategic marketing management in small and medium-sized enterprises
Guest eds.: Audrey Gilmore ...
| Alternative title: | Strategic marketing management in small and medium-sized enterprises |
|---|---|
| Year of publication: |
2011
|
| Other Persons: | Gilmore, Audrey (contributor) |
| Publisher: |
Dodrecht [u.a.] : Springer |
| Subject: | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | KMU | SME |
| Extent: | S. 141 - 248 graph. Darst. |
|---|---|
| Series: | International entrepreneurship and management journal. - New York, NY [u.a.] : Springer, ISSN 1554-7191, ZDB-ID 2239363-8. - Vol. 8.2012,2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 4 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009718145