Special section: Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
| Alternative title: | Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul |
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| Year of publication: |
2014
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| Institutions: | Global Marketing Conference <2012, Seoul> |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 10, p. 2053-2184
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| Subject: | Globalisierung | Globalization | Welt | World | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
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| Conferences: | Global Marketing Conference ; 3 (Seoul) : 2012.07.19-22 |
| Type of publication: | Article |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 16 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400163