Spending as protection : the need for safety increases preference for luxury products
Year of publication: |
2019
|
---|---|
Authors: | Ma, Han ; Bradshaw, Hannah K. ; Janakiraman, Narayan ; Hill, Sarah E. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 30.2019, 1, p. 45-56
|
Subject: | Safety | Luxury brands | Consumer behavior | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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