Sport-Sponsoring : strategische Verklammerung in die Unternehmenskommunikation
EBS. [Dt. Kommunikationsverb., BDW e.V.]. Manfred Bruhn (Hg.). Mit Beitr. von Manfred Bruhn ...
| Year of publication: |
1988
|
|---|---|
| Other Persons: | Bruhn, Manfred (ed.) |
| Institutions: | Ebs European Business School (contributor) |
| Publisher: |
Bonn : BDW-Service-u.-Verl.-Ges. Kommunikation |
| Subject: | Sport | Unternehmen | Sponsoring |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 156 S. Ill. (z.T. farb.), graph. Darst. |
|---|---|
| Series: | |
| Conferences: | Tagung "Sport-Sponsoring" ; (Oestrich-Winkel) : 1987.11. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | German |
| Notes: | Literaturverz. S. 147 - 156 |
| ISBN: | 3-923703-26-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014270297