Standard vs. Custom Products: Variety, Lead Time, and Price Competition
Year of publication: |
2009
|
---|---|
Authors: | Xia, Nan ; Rajagopalan, S. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 28.2009, 5, p. 887-900
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | customization | product differentiation | product variety | competition |
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