Stars als Human Brands im Sport : ein State of the Art
Year of publication: |
2014
|
---|---|
Authors: | Hofmann, Julian |
Published in: |
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport. - Wiesbaden : Springer Gabler, ISBN 3-8349-2751-1. - 2014, p. 215-233
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Sportler | Athletes | Markenimage | Brand image | Einkommen | Income | Deutschland | Germany |
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