Stated consumer behavior with D-efficient choice set designs : the case of mobile service bundles
Year of publication: |
2020
|
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Authors: | Dippon, Christian ; Madden, Gary |
Published in: |
Applied economics in the digital era : essays in honor of Gary Madden. - Cham : Palgrave Macmillan, ISBN 978-3-030-40600-4. - 2020, p. 209-228
|
Subject: | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Leistungsbündel | Bundling strategy |
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