Strategic Financial Performance Evaluation of the Turkish Companies Traded on ISE

Strategic financial performance evaluation has been more important in a highly competitive environment. The main aim of this study is to evaluate the Turkish industrial companies traded on Istanbul Stock Exchange 30 (ISE-30) with respect to seven strategic financial performance measures by using Fuzzy Analytic Hierarchy Process (FAHP) and VIKOR (VI_sekriterijumsko KOmpromisno Rangiranje) method which are known as Multi Criteria Decision Making (MCDM) methods. The strategic performance measures used for performance evaluation are mostly known as the value-based financial performance measures. These seven performance measures are as follows; Economic Value Added (EVA), Refined Economic Value Added (REVA), Equity Economic Value Added (E-EVA), True Value Added (TVA), Market Value Added (MVA), Cash Flow Return on Investment (CFROI) and Cash Value Added (CVA), respectively. In this study, the weights of the performance measures are obtained by using FAHP. The companies are ranked with respect to their strategic financial performance measures’ values for each year for the period 1998-2011, and also ranked with respect to the average values of these measures for the related period by using the VIKOR method.