Strategic innovation at the base of the pyramid
Year of publication: |
2007
|
---|---|
Authors: | Anderson, Jamie ; Markides, Costas |
Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 49.2007/08, 1, p. 83-88
|
Subject: | Niedrigeinkommen | Low income | Zielgruppe | Target group | Innovation | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Schwellenländer | Emerging economies | Entwicklungsländer | Developing countries |
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