Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016
Androniki Kavoura, Damianos P. Sakas, Petros Tomaras, editors
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Kavoura, Androniki (ed.) ; Sakas, Damianos P. (ed.) ; Tomaras, Petros (ed.) |
| Institutions: | International Conference on Strategic Innovative Marketing <5., 2016, Athen> |
| Publisher: |
Cham, Switzerland : Springer |
| Subject: | Marketingmanagement | Marketing management | Innovation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 449 Seiten Illustrationen 23.5 cm x 15.5 cm |
|---|---|
| Series: | |
| Conferences: | IC-SIM ; 5 (Athens, Greece) : 2016.09.23-26 International Conference on Strategic Innovative Marketing ; 5 (Athens, Greece) : 2016.09.23-26 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 978-3-319-56287-2 ; 3-319-56287-8 ; 978-3-319-56288-9 |
| Other identifiers: | 10.1007/978-3-319-56288-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011694366